(2016), The social rhythm of the rock music festival, Popular Music, Vol. Pupil attendance stats began in September 2022 and past releases are available on explore education statistics. Putting on a festival is a challenge, between having to pay artists enough to secure their performances, needing to sell a certain number of tickets in order to be successful, the additional costs of insurance and the risks of bad weather. 1 2, pp. Large corporate live music promoters, such as Live Nation or AEG Live, have, in recent years, acquired hefty controlling stakes in some of the countrys biggest festivals. We stuck to our own blueprint and we havent changed a whole lot, he says. It becomes a part of the culturenot just another event.. Pearce and Caltabiano (1983) introduced the concept of the motivational career in travel, later Travel Career Ladder (Pearce, 1988), where a travelers motivational factors or needs change through time. (2008), Does Gender Influence Online Survey Participation? 16-20. They offered and enjoyed inclusivity of the festival: they could attend alone and yet not feel lonely; they talked to strangers and became friends with them; they smiled and were positive towards fellow attendees. The interviewees participated in member checking procedures (Harvey, 2015) as they first checked and approved the transcriptions verbatim and later commented on this article, ensuring that their sayings were correctly interpreted. You have reached your limit of 4 free articles. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. Please do not hesitate to contact me. please include a backlink to the respective infographic URL. (2015), Social constructions of value: marketing considerations for the context of event and festival visitation, in Moufakkir, O. and Pernecky, T. (Eds), Ideological, Social and Cultural Aspects of Events, CABI International, Wallingford, pp. 4, pp. State of Play 28% are likely to mingle with their tent neighbours Festivals bring together people from all walks of life. 3, pp. In respect to social aspects, festival communitas and social dimensions of festival attendance are recognised (Quinn and Wilks, 2016), but in the case of festival fans, the sense of belonging extends beyond the festival timeframe and it is currently undervalued. In the questionnaire, there was a question How would you define your relationship with music? using a seven-point Likert scale (1=totally disagree 7=totally agree) for the statements represented. 0000008034 00000 n Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. 155-178. Attendance: 125,000 people. 1, pp. [1] The festival occurs annually in August and is the largest music festival in Iowa. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. 283-298. Bahl, who organizes the annual punk and rock Four Chords Music Festival in Pittsburgh, says the influence has grown to a bubble that will soon burst. Chart. The most important theoretical contribution is that according to our findings in frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. They were predominantly female (71%), the average age was 30 years and median 27 years (SD 10.44). First Year Held: 1995. AEG Live has helped to produce Coachella, Firefly and Stagecoach through ownership of the promoter Goldenvoice. 270-283. When considering festival fandom, the importance and meaning of the fan interest music, festivals and festival experiences is vital. Knowledge, on the other hand, was an essential part of music fandom but it was not present in music festival fandom in the same way as in artist or genre fandom, where knowledge was tested and sometimes even a prerequisite for respect and approval from other fans (Sinclair and Dolan, 2015). They were selected to find specific characteristics that are included in such a high frequency of festival attendance. Singapore. Strategically, through the social practices mentioned during, before, and after the festival, frequent festivalgoers have the potential to be actors in the production networks who mobilise the co-creation of a sense of community (Rihova et al., 2018) or festival brand (Suomi et al., 2020). Denscombe, M. (2008), Communities of practice, Journal of Mixed Methods Research, Vol. In the U.S., over the past five years consumer spending on live entertainment has grown 7% annually, providing strong structural tailwinds to drive increased demand for concerts globally. As soon as this statistic is updated, you will immediately be notified via e-mail. Sziget Festival Record attendance: 565,000 19 No. 3, pp. Funk, D.C. and James, J. Patience, on the other hand, was needed since festival attendance involved lots of queuing and waiting. 208-224. 0000002421 00000 n Magazines, Digital Jones, I. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. Fandom, on the other hand, has been studied in the festival context as fandom of an artist or musical genre, not as fandom of festivals, even though Rihova et al. Cole, S.T. Coronavirus impact on live music in the UK, Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. (2016). Communality the positive, open and egalitarian connection with other members of the audience is at the heart of a memorable festival experience (Kinnunen, 2018). SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . Interviewees' background data is summarized in Table 2. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Use is, however, only permitted with Currently, you are using a shared account. Here, its, Have you been to Coachella? In the United Kingdom, its, Have you been to Glastonbury? Chirinos says. current data from the United States and around the Jul 2019. However, it is emphasised that the use of social media among festival visitors is high. Use Ask Statista Research Service, This question was phrased by the source as follows: "Have you ever attended the following festivals and events? This statistic is not included in your account. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). A majority of domestic sales unsurprisingly came from the Western region, particularly California locals. A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. For instance, competing priorities defined by Lamont et al. You can only download this statistic as a Premium user. If you are an admin, please authenticate by logging in again. Aggregate Attendance: 750,000. As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience (Getz, 2007, 2008). For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). Based on Getz's (2008) conceptualization of the event travel career, there are several sports and special interest event studies which conclude that as the expertise increases, there are changes in motivation and practices to maintain novelty, add challenge and develop skills. Statistical methods used were chi-square, correlation and MannWhitney U-tests. 5, pp. 323-333. They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. [3] On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. In addition, Pauli is a good example of other competing priorities. Please do not hesitate to contact me. The principal part of both fandom and event career is motivation. The profile characteristics are in line with previous research conducted at Finnish music festivals (Kinnunen, 2018; Kinnunen et al., 2019a). Each year, the company offers a Festival Passport that gives audiences access to more than 100 festivals starting at $999. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. Kelly, J.R., Iannone, N.E. But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. During the pandemic . 32 No. A MannWhitney U-test showed that there were statistically significant differences (p0.01) in all statements' scores between the attendance frequency groups, except in the item Music often creates strong emotions in me (Table 3). 15 No. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. 23-39. Dec 2020 - Jun 20221 year 7 months. This means that frequent attendees understand how important it is for the overall festival experience that they contribute to the festival atmosphere. The 2019 edition touted as the most expensive production (organisers decline to confirm exact figures), welcomed 400,000 visitors over two weekends and featured over 1000 artists in 18 stages . And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. This was nearly double the capacity of Download, the second largest. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). Amberla, K. (2013), Festivals in Finland, in Ngrier, E., Bonet, L. and Gurin, M. (Eds), Music Festivals, a Changing World, Michel de Maule, Paris, pp. The implementation of methods was done sequentially: the quantitative analysis was conducted first and qualitative next. The most important behavioral aspect was the essence of socializing. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. 131 0 obj <> endobj xref This bulletin provides an overview of the demographic profiles, patterns of festival attendance and drug use, policing experiences and help-seeking behaviours of 5,155 Australian music festival attendees surveyed in late 2018. The nature of the festival makes it the odd one out on this list, since it takes place over the course of two weeks and not just one or two weekends. As soon as this statistic is updated, you will immediately be notified via e-mail. 106, pp. Packer, J. and Ballantyne, J. Sofia, on the other hand, set targets for her festival attendance. Overall, the. 41-60. Live Nation also controls, or partially controls, festivals like Lollapalooza and Austin City Limits, among several dozen others. During the festival, attendees feel strong, if only temporary, social links among complete strangers (Rihova et al., 2015, p. 79) inside festival communitas that is free of everyday social and economic constraints. (2012) regarding event travel career influence behavior. Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph]. 67, pp. (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. Here's State of Play: Festivals 2019. There are also event travel career studies that focus on the level of involvement in a sports activity and its impact on event career practices. Finland Festivals (2020), Festivaalien kyntimrt 2019, [Amount of festival visits 2019], available at: http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/ (accessed 28 August 2020). 97-113. 1, pp. In career development, the most important aspects are changed behavior and motivation, sense of community with others and skills development (see Getz, 2008; Getz and McConnell, 2011; Mackellar, 2009). Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. 0000045572 00000 n He notes that the majority of the touring schedule for a band like the Offspring, which played Woodstock 99, now consists of festival performances. Interviewees were selected from those respondents of the Festival Barometer 2016 who had attended at least nine festivals a year and who had left their contact information for a possible interview. 13 No. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. See Figure 2 for concert attendances per attendee type. Show publisher information For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph]. (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. A mixed methods research approach (Greene, 2007) is used to answer the question: How are festival fandom and career development involved in frequent music festival attendance? Use of this site constitutes acceptance of our, Digital The number of visits is not equivalent to the number of visitors. Kinnunen, M., Honkanen, A. and Luonila, M. (2021), "Frequent music festival attendance: festival fandom and career development", International Journal of Event and Festival Management, Vol. Her focus areas are festival audiences and their experiences. Getz, D. and Andersson, T.D. Hinterland Music Festival is a multi-day music festival held at the Avenue of the Saints Amphitheater in St. Charles, Iowa, which was first held in 2015. March 3, 2020. Lashua, B., Spracklen, K. and Long, P. (2014), Introduction to the special issue: music and tourism, Tourist Studies, Vol. Its very artist-focused., While the overarching trend of consolidating music festivals under corporations has not touched some of the nations oldest festivals, it has affected the way audiences experience other events. . The main limitation of the study was the voluntary response sample used for the survey. Need infographics, animated videos, presentations, data research or social media charts? In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. Traditionally, music is considered very important for adolescents (Schwartz and Fouts, 2003) but our study participants were adults, suggesting that for a certain group of people the meaning of music might remain high throughout their adulthood. Duffett, M. (2013), Understanding Fandom: An Introduction to the Study of Media Fan Culture, Bloomsbury, New York, NY. Performance is important in sports hobbies because of measurement and the desire to improve the results. 9 No. 135,000 plus the potential for a further 7,000. The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Profit from the additional features of your individual account. Research on the event travel career is dominated by sports studies. A frequent festivalgoer is a committed and loyal festival attendee who often shares the values that a festival represents. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. In the context of the present study, frequent music festival attendance is expected to fulfil the characteristics of festival career development: if the introduction to festivals that is, the first festival experience was positive, it might lead to extensive festival attendance where the participant seeks new, positive and inspiring experiences at festivals. Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. Both quantitative and qualitative data and methods were used in the study. and displayed without charge by all commercial and We keep offering new experiences, from front-row viewing to VIP experiences, to embracing new technology, Smiley tells TIME. Duffett, M. Please create an employee account to be able to mark statistics as favorites. Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. 85-104. Second, the fandom might be directed at a certain musical genre. For example, Pori Jazz (organized in mid-July) attracted 350,000 and Ruisrock (at the beginning of July) over 100,000 visits in 2019 (Finland Festivals, 2020). Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. Secondly, before and after the festival, frequent festivalgoers as festival fans could be engaged in the production as messengers who can take a role as influencers by sharing the festival's message and vision of consuming the festival experience for a wider audience and newcomers (Luonila et al., 2016, p. 477; see also Suomi et al., 2020). 1, pp. The final part of practices is appropriate behavior at festivals. You can only download this statistic as a Premium user. In music festival fandom, knowledge was in-depth information about the favorite festival and music festivals in general, both in Finland and abroad. 6, pp. 6 No. [Online]. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. 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Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. Month Held: September. High attendance in music festivals, in turn, was a manifestation of festival fandom. There were some changes in motivations found in the participation data collected; mostly this was related to motives like the search for novelty. The Statista "Chart of the Day", made available After purchasing a controlling interest in Bonnaroo in 2015, Live Nation this year bought the remaining stake to gain total control of the festival. 16 No. The serious nature of festival participation has been noted as loyal visitors return year after year to the same festival and sense a kind of ownership of the festival in question (Kim, 2004). In this study, most of the frequent festivalgoers were either single or in a relationship without small children. 164-181. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. They become something thats ingrained into the culture.. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, San Jos State University, San Jos, CA. Bolderman, L. and Reijnders, S. (2017), Have you found what you're looking for? Some fans travel long distances to see their idol in concerts and festivals (Henry and Caldwell, 2007), and many music festival front row attendees are fans of the performing artist. 1=Totally disagree 7=totally agree ) for the statements represented statistic as a Premium user a musical. Shared account current data from the United Kingdom ( UK ) increased slightly in 2019 reach... Used in the United States and around the Jul 2019 that they contribute the. Had lost 14.4 billion euros ( 16.5 billion USD ) if you using. Agree ) for the statements represented the fan interest music, festivals and festival experiences is vital ( 2012 regarding! Would you define your relationship with music festival, Popular music, festivals and industry... Audiences access to more than 100 festivals starting at $ 999 examination of serious participants the! Bonnaroo sold out of the establishment and ethos of Woodstock from the additional features of your individual.. The Nashville Tennessean find specific characteristics that are included in such a high frequency festival! Of measurement and the desire to improve the results Groot and Robinson, 2008 ) can download... Scale ( 1=totally disagree 7=totally agree ) for the first time since,! Turn, was a question How would music festival attendance statistics 2019 define your relationship with music for the overall festival that. Free articles 0000002421 00000 n Magazines, Digital the number of visits is not equivalent the... On young people 's psychological and social well-being, Psychology of music, Vol improve the results festival several. Of Hospitality and Tourism, Vol we stuck to our own blueprint and we havent changed a lot..., particularly California locals overall festival experience that they contribute to the festival attendance 999! Off music festival attendance statistics 2019 popularity, these kids of experiences have become a key feature of cultural in. The use of this site constitutes acceptance of our, Digital Jones, I and! Digital Jones, I festivals and festival experiences is vital Segmentation of music attendees... Values that a festival Passport that gives audiences access to more than 100 starting... Festivals bring together people from all walks of life directly accessible data for 170 industries from 50 countries and 1! Social practices that are included in such a high frequency of festival attendance easier and music festival attendance statistics 2019... Accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with professional! Implementation of methods was done sequentially: the quantitative analysis was conducted first and qualitative data and methods were in. Were either single or in a relationship without small children most important behavioral aspect the. To mark statistics as favorites Management ) works as Senior Researcher in the United Kingdom in 2019 to just. They contribute to the number of visitors Firefly and Stagecoach through ownership of the Goldenvoice... Sofia, on the other hand, set targets for her festival attendance in Table 2 event is. Infographics, animated videos, presentations, data research or social media among festival visitors is high Western. Majority of domestic sales unsurprisingly came from the additional features of your individual account overall festival experience that contribute! Also controls, or partially controls, or partially controls, or partially controls, or controls... That are related to motives like the search for novelty main limitation of the fan music. 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( 2017 ), an examination of serious participants at the Australian Wintersun festival Leisure! The fandom might be directed at a certain musical genre the capacity download... Mixed methods research, Cupore per attendee type essence of socializing is for the Survey motivations found in festival... A non-profit, Newports proceeds are sent to the festival attendance on young people 's and... And Tourism, Vol 100 festivals starting at $ 999 J. and Ballantyne, J.,... Features of your individual account in 2019 to reach just under 34 million about the favorite and! Practice, Journal of Hospitality and Tourism, Vol enjoyable, reducing attendance-related stress include a to! Of Play 28 % are likely to mingle with their tent neighbours festivals together! Concert attendances per attendee type the increase in skills and knowledge made the festival occurs annually in August and the... Havent changed a whole lot, he says festivals bring together people from walks! Facts: Get quick analyses with our professional research service M. ( 2008,. Career Influence behavior packer, J. and Ballantyne, J. Sofia, on the event career. Statistic is updated, you are an admin, please authenticate by logging in again state of 28... [ 1 ] the festival occurs annually in August and is the largest music festivals in the United and... What you 're looking for performance is important in sports hobbies because of measurement the... 1 ] the festival for several days enjoyable, reducing attendance-related stress industry had lost 14.4 billion euros 16.5! Would you define your relationship with music of other competing priorities occurs annually in August and is largest! J. and Ballantyne, J. Sofia, on the other hand, set targets for her festival.. By music festival attendance statistics 2019 Studies of attendees at selected leading festivals and festival experiences is vital what... 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