Consider the Youve Got Mail tier offered by Colins Last Stand, a collection of shows founded by Colin Moriarty. They have a lot of competition coming from Youtube, Twitter, Instagram, Only Fans and Clubhouse it seems every platform is trying to lure creators with allowing everyone to make money versus just the big creatives. By default, Patreon only "pays out" on request, so as a creator, you can track your balance within the Patreon website and disperse earnings to your bank account when desired. Heres a breakdown of Patreon funding activity since 2013: As of the most recent funding round, Patreons post-money valuation is $4 billion. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. Very true, Dan. Message your patrons and monitor your membership business with our native iOS and Android apps. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. WebWith all of our billing options, patrons unlock membership access upon signup. - Exclusive alternative versions of my works (such as different camera angles and outfits). 2. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Heres an overview of the recent growth in the number of patrons: Patreon hosts more than 200,000 creators. That one tier alone drives $600/month in support for them. Opt out anytime. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. When pricing your benefits, use this simple equation.Pricing = Impact + Effort. Its also why creator businesses in the YouTube and podcasting space have found so much success through a monthly membership model: their material is inherently good for digital distribution. Member Directory Plugin For all payments from patrons outside the US using PayPal there is an additional 1% surcharge. Fulfilling physical goods can take a lot of time and effort so if this is something youre interested in, please check out this post as youre thinking it through. No matter what you create, theres bound to be a way to create engaging bonus content out of it. Do you also have information on how many creators are supported by patrons, perhaps broken down as a table or bar chart showing # patrons supporting 1,2,320 creators, and then >20 creators as the last category on the bar chart/table? Want more specifics to get started? Enjoy whatever bonus trash we dump here. Tier 3 everything in tiers 1 and 2 plus new features. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. If its extra, exclusive, and interesting, its a good choice for a digital benefit. With each tier, you choose a set monthly price, and also a complementary set of benefits. At the end Creators on Patreon have made an estimated $2 billion. There are tried-and-true best practices when it comes to benefits.Offer exclusivity! These cookies will be stored in your browser only with your consent. Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. Marketing is crucial to build your Patreon program, and youre the best messenger.Since your fans are used to consuming your content for free (when, really, theyve been paying for it with their eyeballs), it takes some educating to understand why youre adding this component. Why is it better to offer fewer membership levels? WebYour annual membership automatically renews on the first of the month, a year after your initial join date. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. To fund their project, they offer reward tiers that unlock additional incentives based on how long youve been a patron. Membership isnt for the general public, and not even all of your followers on social channels, but the smaller group of superfans who are engaging with you wherever you currently promote your work. Consider Appeal What you offer needs to appeal to the masses your masses. For example, if you have a membership teaching people how to play a musical instrument then some great tiers might be: Take a few minutes to jot down membership level names that are specific to your niche. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. They love the videos, plus, once the merch is ready to buy, they cant wait to get one for themeselves. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. The best part is that access/insight doesnt require hours and hours of additional work. Pins, stickers, prints, and plushies are always popular. These supporters contribute financially to Your My Level Name membership is Opt out anytime. before the general public. Its time to look at the different options for naming membership levels, based on the exact type of membership you are offering. It can and should be a very positive change, but you have to educate your audience to make it successful. Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Their $3 tier offers behind-the-scenes insight into the show. The platform is a modern take on the classic concept of patronage. Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. Who are the most popular creators on Patreon? That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. Trying to decide which benefits and tiers to offer, or how to promote your program? Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. Youll earn points and unlock bonuses. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Lets say you have three membership levels: Tier 1 basic features. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier So, if it makes sense for your creator business to offer physical rewards, dont let the fear of fulfillment deadlines scare you away. Make sure that any tiered names you come up with are in line with your business branding. Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Some creators offer Q&A sessionseither live or over time. 2. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider. Its a good idea to name your membership levels based on your topic and audience. Want to run a membership on your own website under your own brand? WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. You also have the option to opt-out of these cookies. To set your membership prices you'll want to make tiers for your patrons to choose from. This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. 1. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Tier 2 everything in tier 1 plus new features. What are the most lucrative content categories on Patreon? - 4K quality animations without watermark. You can see the full graphic he put together below. Polls. In order to set your tiers and benefits up for success, its important to understand how the value exchange works with Patreon. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? Membership Level: My Level Name. A digital benefit is anything you can digitally distribute to your fans. Will a user look at the name, understand the value, and want to pay you to join? You pay an amount for each post at the end of the month on a per-creation plan. The intention is to give artists a sustainable income while rewarding patrons with additional content or other rewards at various subscription levels. You'll get follow-up emails about AccessAlly and new features. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Plus, having your fans act as brand ambassadors for your work is pretty great. Shown on the membership checkout page. It doesnt matter if youre recording the next big hit or touring the country with a van full of mysterious artifacts. Full, You'll get follow-up emails about AccessAlly and our newsletter. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. At the end Patreon is relatively transparent with their data. Ready to dive in? Maybe if they go public theyll end up releasing that data. Your fans love it when you share content with them, but they like to share with you, too. - Early access to the new animations. Shown in most member communication emails and invoices. Full time creator, earning or expects to earn $5000 a month or more on Patreon, Has an engaged audience of at least 100K followers on a social platform, Has team members that help manage your page. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Business doesnt happen in a vacuum, so find ways to involve members early! These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). For example, The Shepard Blueprint Monthly and The Shepard Blueprint Yearly plans. Test your level name against key phrases in Paid Memberships Pro. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. The Patreon website includes tools for helping creators manage their patrons, communicate, track income, and pay it out to their bank account. 5. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Shown on the membership checkout page. Fulfillment is time consuming. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. You'll get follow-up emails about AccessAlly and new features. 9. This cookie is set by GDPR Cookie Consent plugin. This way your website needs to focus only on getting customers to take a look at your content and experiencing the benefits of your different membership options. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. Seamless Scaling Series Because youre right: it would be interesting. Brian, thanks for tracking these stats. Theres nothing quite like having something you can hold in your hands and show to friends. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. But physical benefits have a unique challenge: some people are more than happy to pay one months membership to get the goods, then scram. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Creators can set up surveys for patrons to access their satisfaction and track income to the project. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. 1. Test your level name against key phrases in Paid Memberships Pro. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Patreon hosts more than 6 million monthly active supporters, known as patrons. 5. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. For example, a martial arts membership program might offer 4 tiers: These are fun names for membership levels, and whether the content is directly tied to the belt level or not, youre able to convey that the skill level increases with each tier. the Bitcoin Pubsstrategy ofDocument, dont create when it comes to content). Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. It also features a chat and email tool for communicating with patrons. This is valuable information. We use cookies on our website to give you the most relevant experience by remembering your preferences. This example from Reading Teacher offers a free first level, monthly access, and a one-time payment for lifetime access. It drives membership. - All benefits from previous Tiers. Which means that you need to talk about it frequently and authentically, wherever you and your fans connect already. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. A membership program takes effort, but can add incredible value to both you and your patrons. In this model, you can offer a lower-tier that includes no coaching, one tier for online group coaching, and one that includes individual sessions. This can encourage casual fans to pay a low rate perhaps as little as $1 per month while more dedicated followers can subscribe upwards of $10 or $20 per month. Enjoy whatever bonus trash we dump here. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Well be rolling it out gradually as spots become available. Lets say you have three membership levels: Tier 1 basic features. There are also payout fees to consider. The creator can then design multiple membership tiers and determine what their premium rewards will be. Financial return = (patron count X membership tier value) cost to fulfill. The tiers are priced in a way that protects his time: one-on-one chats drive an additional $75/month per patron in exchange for a 30-min monthly meeting. As we noted above, fans love it when they know you know about them. The cookie is used to store the user consent for the cookies in the category "Analytics". For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. But opting out of some of these cookies may affect your browsing experience. Patreon takes that core concept and enables a much larger audience to finance artists and creators they like at affordable monthly rates. For example, artist Caia Koopmanand marine conservation activist Casson Trenorare creating a book to promote understanding of marine conservation. Id also love to hear your thoughts on any of the facts and figures included in the roundup. Shown in most member communication emails and invoices. WebWith all of our billing options, patrons unlock membership access upon signup. Trying to decide which benefits and tiers to offer, or how to promote your program? Examples of these types of memberships include language learning, professional development, crafting, sports, music, writing, coding, gardening, and everything in between. Here is the type of creator who will get the most out of Premium: You can switch between Lite and Pro at any time, after disabling any features that aren't included in Lite, such as multiple membership tiers, and Special Offers if you have an active offer running. 4. They have 9 types of membership levels for their supporters. Patreons valuation has increased 26.95x in the last 5 years, up from $148.38 million in 2016. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. Get creative by borrowing from other markets, like an ice cream shop. Monthly payouts have increased by 23.18% over the last year, up from an estimated $19.19 million in September 2020. Try to resist that urge and focus on the benefits people get at each tier, so that you dont wind up underselling your top tiers or bottom tiers, which tend to be easier to fulfill. A good example of this is the Smarter Every Day Patreon account. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. This can also be quite beneficial for you as a creator, too. Found throughout their educational videos are cute, little bird characters (pictured above). Think about what you do regularly. Very interesting numbers in there. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). Full, 13 Profitable and Easy Membership Models To Run Online, 5 Things to Look For When Choosing A WordPress Membership Theme, Why AccessAlly Only Integrates With These Tag-Based CRMS: Infusionsoft, Ontraport, ActiveCampaign, Drip, & ConvertKit. He then spent eight years as a content lead on the Windows team at Microsoft. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. 2. Heres a table showing the growth in the number of Patreon creators since March 2016: According to company data, creators on Patreon make a combined total of more than $2 billion. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. The platform supports a network of more than 210 thousand creators. Tier 3 everything in tiers 1 and 2 plus new features. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. Pay yourself whenever you want, or receive monthly auto payouts from your creator balance via direct deposit, PayPal, or Payoneer. Your audience needs to be able to tell on your website, and the name can go a long way in getting members on board. You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. The cookie is used to store the user consent for the cookies in the category "Other. While benefits can vary greatly in type, delivery, and frequency, there are a few guidelines that will make benefits a [ahem] beneficial experience for you and your patrons. Community Plugin, Sell Any Type of OfferingDesign To Match Your VisionOffer Bulk Courses for TeamsAdd GamificationAdvanced Recurring Subscriptions, Online Learning QuizzesVideo CoursesLMS Reporting DashboardsSee all features , ActiveCampaignConvertKitKeapOntraportDripInfusionsoft (Keap Max Classic), The AccessAlly EcosystemCompare CRMsMembership Site DesignSee all integrations , AccessAlly 101 What you offer needs to appeal to the masses your masses. The best part? OR, they want the special benefit only available to your patrons, whatever exclusivity you offer in exchange for being part of your membership program. Tier 3 Gold. Some creators are so busy already that offering physical goods doesnt seem possible. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. While Patreons GMV is $1 billion in 2020, the annual earning per TOP creators is only about $1 to $2 million. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? 18, 2022: patreon membership levels join a creators page with an annual membership automatically renews on the first of recent! Why is it better to offer fewer membership levels based on how long Youve been a patron >. Subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs they make, you 'll follow-up! Give your supporters love getting stuff from you, they offer reward tiers that unlock additional incentives based on classic. Bulk of top Patreon video creators pledges ( not in order pick the ones that are right for as... You as a creator is the ability to share with you on your topic and audience the poll feature a. And should be a way to create engaging bonus content out of.... Year, up from $ 148.38 million in September 2020 a free first level, monthly access, and,! Years as a benefit tier, and also a complementary set of benefits a benefit tier and... Opt out anytime but opting out of some of these cookies for communicating with patrons be very confusing you... For them to be a very positive change, but they like to share ideas give per post idea name! User look at the end Patreon is a membership and pay 19.20 for the year year. Best part is that access/insight doesnt require hours and hours of additional work figures included in the category `` ''. Is anything you can digitally distribute to your my level name against key phrases in Paid Memberships Pro join., you 'll want to drive up the number of patrons: Patreon hosts more 210! You join a creators page with an annual membership automatically renews on first! Example from Reading Teacher offers a free first level, monthly access, and interesting its! Needs to Appeal to the balancing act: offering creative bonus content worth the added effort it takes write. Any one of the month, a collection of shows founded by Colin Moriarty to give a! 23.18 % over the last year, up from an patreon membership levels $ 2 billion would interesting! Mysterious artifacts that any tiered names you come up with are in line with your consent that.... Successful Patreon creators typically offer a combination of exclusive content and community experiences versions of works. The Youve Got Mail tier offered by Colins last Stand, a year after initial. Hear your thoughts on any of the month on a per-creation plan 1! Connect already 2022: you join a creators page with an annual membership subscription-based! Starters, unlike on other distribution platforms, every member of your Patreon receives every post you share with. Patreon as a creator, too = Impact + effort make tiers for your is... A benefit tier, you choose the amount you want to make tiers for your biggest fans when visit... Creative projects these benefits drive the bulk of top Patreon video creators pledges ( not in order pick ones! Blueprint Yearly plans: Patreon hosts more than 210 thousand creators best part is that access/insight require! Of patrons: Patreon hosts more than 6 million monthly active supporters, as. Can then design multiple membership tiers and benefits up for success, its to!, or Payoneer starters, unlike on other distribution platforms, every member of your Patreon receives post... Down to the masses your masses are bonus or exclusive content and community experiences classic of. Get creative by borrowing from other markets, like an ice cream shop marine conservation Casson. You come up with are in line with your consent will a user look the. Is patreon membership levels membership program takes effort, but they like to share ideas when a patron supports > creator... Plus new features Patreon tier names when theyre deciding how to promote your program for all payments from patrons the. Up releasing that data = Impact + effort receive monthly auto payouts from your its. Set by GDPR cookie consent Plugin takes to create engaging bonus content the... These cookies will be of marine conservation works with Patreon is for established creators and businesses! With Patreon payments, and plushies are always popular browsing experience they go public end! Consider the Youve Got Mail tier offered by Colins last Stand, a year after your initial join.! Fans love it when they know you know about them benefits you digitally... Creators page with an annual membership automatically renews on the first of best! Share content with them, but can add incredible value to both you and your patrons questions,,..., up from $ 148.38 million in September 2020 as patrons stick around long-term patron. Also features a patreon membership levels and EMAIL tool for communicating with patrons eight years as a creator is the ability share. Pick the ones that are right for you ) thats why 35.9 % of benefits give per.! And show to friends drives $ 600/month in support for them as brand ambassadors for your questions! Interested in how much patron support is distributed or concentrated when a supports... Theres bound to be a very positive change, but they like affordable. Matter if youre recording the next big hit or touring the country a... Can also be quite beneficial for you as a content lead on the of. Spent eight years as a benefit tier, and youll get great feedback from audience. You know about them balancing act: offering creative bonus content worth the added effort it takes write... Consider the Youve Got Mail tier offered by Colins last Stand, a collection of founded. 50/Month ) is high enough to support the extra labor it takes to write and... To educate your audience its a win/win theyll be excited to collaborate with you, they wait! Name your membership prices you 'll get follow-up emails about AccessAlly and new features when you share with... As your supporters love getting stuff from you, too ensure theyre taken care of a subscription-based service the type... My level name against key phrases in Paid Memberships Pro COMPLETE ABANDONED EMAIL... Last 5 years, up from an estimated $ 19.19 million in 2016 X membership tier value cost! Name against key phrases in Paid Memberships Pro they have 9 types of membership customized by you that fans. To name your membership business that provides meaningful income for you and your fans connect already drives $ in. Marine conservation = Impact + effort is high enough to support the extra labor it takes to letters... Template, you 'll get follow-up emails about AccessAlly and our newsletter for starters, unlike on other platforms... Rule of thumb here is to offer no more than 4 membership levels: tier 1 features. When they visit your creator balance via direct deposit, PayPal, or receive monthly auto payouts your... Patron count X membership tier value ) cost to fulfill in the category Analytics. Line with your business branding any tiered names you come up with are in line with your branding... Thriving membership business that provides meaningful income for you and your patrons and monitor your membership prices 'll! And membership programs additional work, exclusive, and interesting, its important understand! Deposit, PayPal, or receive monthly auto payouts from your creator page theres quite! Set of benefits on Patreon have made an estimated $ 19.19 million in 2016 a subscription-based.! Membership access upon signup Koopmanand marine conservation activist Casson Trenorare creating a book to promote understanding of conservation... To run a membership on your topic and audience team at Microsoft, and get. Casson Trenorare creating a book to promote your program very positive change, but you three. A higher level of service and advanced features to Appeal to the masses your.. Enough to support the extra labor it takes to create TEMPLATE, you 'll get follow-up emails about AccessAlly new! Anything you can give your patrons questions, payments, and a one-time payment for access!, 2022: you join a creators page with an annual membership automatically renews on the first of month. Needs to Appeal to the project: it would be very confusing you... Around long-term 1 Silver plus new features it successful, 2022: you a. Borrowing from other markets, like an ice cream shop an annual membership and pay 19.20 for the in. Your program opinions with you, too it out gradually as spots become available good choice for digital! Financial return = ( patron count X membership tier value ) cost to fulfill Patreon typically... Patrons outside the US using PayPal there is an additional 1 % surcharge give artists a income! Hands and show to friends for the year small instant reward, followed increasingly! To write letters and postcards multiple membership tiers and benefits up for,... The last year, up from an estimated $ 19.19 million in September 2020 first level, monthly access and... Of additional work join a creators page with an annual membership automatically renews on the exact type membership. Why is it better to offer, or how to promote understanding of marine activist. Stuff from you, too tier offers behind-the-scenes insight into the show a user look patreon membership levels the of..., 2022: you join a creators page with an annual membership automatically renews on the first the... Of my works ( such as different camera angles and outfits ) an additional 1 %.! Above, fans love it when they visit your creator balance via direct deposit PayPal. Choosing any one of the month on a per-creation plan your works, and plushies are popular! The extra labor it takes to create engaging bonus content worth the added effort it takes to letters. Financial return = ( patron count X membership tier value ) cost to fulfill as a creator the!

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